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April 19, 2010

Hoosiers Get Ethanol (Hoosier Ag Today)

Last week the ethanol industry launched a series of national television ads designed to change consumer attitudes about ethanol. Those attitudes, however, don‘t need to be changed here in Indiana. When it comes to understanding ethanol, where it comes from, and why it is a good alternative to petroleum, Indiana motorists get it, says Greg Noble with POET Energy. “In the Midwest, most consumers are familiar with corn production and with ethanol,” he told HAT. He said that the further you move away from the farming population the less understanding there is. On the coasts, for example, there is very little understanding about ethanol, where it comes from, and its advantages.

One of the reasons Hoosiers understand ethanol so well is thanks to the efforts of Indiana farmers. Mark Walters, with the Indiana Corn Marketing Council, says their research shows the ethanol message has reached most Hoosiers, “Our research shows that Indiana consumers are very supportive of renewable fuels and ethanol in particular.” Walters said most Hoosiers understand the economic value ethanol brings to the state, they understand the environmental benefits, and they very much understand this is a matter of national security.
Most gasoline in Indiana is blended with 10% ethanol, but higher blends like E-85...

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