June 03, 2010
Growth Energy Covers Capitol South Metro Station With “America’s Fuel” Message
Yesterday, Growth Energy initiated a "take-over" of the Capitol South Metro station in an effort to drive awareness of ethanol as America’s fuel.
Throughout the month of June, 423,000 visitors will pass through the Metro station and see floor mats, banners and ads advertising ethanol as "America's Fuel." The station take-over includes 46 posters, banners, floor graphics, pylon wraps and posters that cover the station.
The “take-over” coincides with a six-month, $2.5 million campaign currently airing six television spots on four cable networks: Fox, MSNBC, CNN and HLN (formerly Headline News). Each of the six spots focuses on a particular message about ethanol: Independent, Clean, Renewable, Peace, Sensible and Economic.
The one month "take-over" is designed to extend the reach of the "America's Fuel" message to lawmakers debating energy, climate and jobs legislation. The Capitol South Metro is the closest Metro stop to Capitol Hill and is flooded by staff, lobbyists and even Members of Congress
Photos of the Capitol South Metro covered in the “America’s Fuel” message are available on our Flickr page. Check it out!!
